When it comes to video, authenticity is the most important thing.

Kyle was inspired to take out his iPhone and speak about the need for authenticity when you use video in your business. Only you can bring that true passion about what you are doing.

That doesn’t mean that it’s easy. Pushing record causes our fight or flight response to kick in. But the more you work at it you can develop into the bearer of the message you want to convey.

Take a look at the video linked above. Hopefully it will inspire you to create great things.